Commonwealth University

CONTENT STRATEGY & GOVERNANCE

Website Style Guide & Content Standards

Created comprehensive documentation that established consistency and quality standards for Commonwealth University's entire web ecosystem. This foundational work empowered content creators across the institution while maintaining brand integrity.

→ Developed detailed style guides covering voice, tone, grammar conventions, and formatting standards

→ Created step-by-step instructions for content management system workflows and publishing processes

→ Built templates and reusable components that streamlined content creation and ensured visual consistency

Skills Applied: Content Strategy, Technical Writing, Style Guide Development, CMS Training, Governance

Visit the Commonwealth University Web Style Guide

STAKEHOLDER COLLABORATION

Administrative Office Directory & Web Presence

Led a comprehensive initiative to develop cohesive web presences for administrative offices across all Commonwealth University locations. This project required extensive collaboration with diverse stakeholders and careful coordination across multiple campuses.

→ Conducted discovery sessions with administrative leaders at each campus location to understand their unique needs and priorities

→ Designed standardized yet flexible templates that honored individual office identities while maintaining university branding

→ Assisted with content collection, review, and approval processes across departments and locations through university web team email communications

→ Created an intuitive directory structure that improved findability for students, staff, and community members

Skills Applied: Stakeholder Management, Project Coordination, Information Architecture, Content Development, Cross-functional Leadership

Visit the CU Administrative Offices Directory

ACADEMIC DIGITAL STRATEGY

College Landing Page Development

Partnered with academic leadership to shape compelling landing pages for university colleges, creating digital front doors that effectively communicated academic excellence and attracted prospective students.

→ Collaborated with deans and department chairs to identify key messaging and differentiators for each college

→ Structured content to highlight program offerings, faculty expertise, student outcomes, and research initiatives

→ Integrated multimedia elements including video, imagery, and interactive components to enhance engagement

→ Optimized pages for search engines to improve discoverability of academic programs

→ Developed calls-to-action that guided prospective students through the inquiry and application process

Skills Applied: Web Development, Academic Marketing, Content Strategy, SEO, UX Design

Visit the CU Academic College Page

HIGH IMPACT WEB DEVELOPMENT

Strategic Landing Pages for Key University Services

Crafted high-converting landing pages for the university's most critical pathways - admissions, financial aid, campus life, and student services. These pages served as primary conversion points in the student journey and required strategic thinking about messaging, design, and user flow.

→ Admissions: Developed clear pathways for different applicant types (first-year, transfer, graduate, international) with streamlined application processes and compelling value propositions

→ Cost & Aid: Created transparent, easy-to-understand pages breaking down tuition, fees, and financial aid options, reducing barriers to enrollment

→ Campus Life: Showcased student experience through authentic storytelling, highlighting housing, activities, dining, and community engagement opportunities

→ Student Information Services: Built intuitive resource hubs connecting current students to essential services, academic support, and administrative functions

→ Implemented analytics tracking to measure page performance and inform iterative improvements

Skills Applied: Conversion Optimization, Copywriting, Web Design, User Journey Mapping, Analytics, Accessibility

Visit the CU 'Find Info For' webpage