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Hi! Welcome to My Website

I'm Jacob Eiden, a marketing and operations professional who helps businesses optimize their digital presence and strengthen client relationships. Currently based in the Greater Scranton Area, I work at the intersection of product strategy, content optimization, and customer success.

What I Do

Product Analysis

Client Success

Content Strategy

SEO Optimization

Data Analysis

Digital Marketing

My Approach

I believe great digital experiences start with understanding what people actually need. Whether I'm analyzing product performance data, refining web content, or developing marketing strategy, I prioritize clarity, usability, and measurable results.

Background

I earned my BA in Mass Communications from Commonwealth University of Pennsylvania, where I was recognized with the Outstanding Student in Emergent Media award. My experience spans CMS management, analytics platforms, and cross-functional collaboration.

My Experience

My background in web content strategy gives me a unique perspective on how digital touchpoints shape user experience. I've helped consolidate complex web ecosystems, implement SEO best practices, and create content frameworks that keep teams aligned and on-brand.

I'm comfortable working across teams and translating between technical requirements and business goals. From managing university websites serving thousands of users to driving client success at a growing tech company, I bring both strategic thinking and hands-on execution to every project.

Beyond Work

I'm from Scranton, PA—still living here with my parents. My partner Sierra and I have two dogs, Skipper and Lilly, who are small chaos demons that we adore.

I'm the youngest of three brothers, and being Uncle Jake to my nieces and nephew is honestly one of the best parts of my life and probably my favorite job of all time.

When I'm not at work or with family, I'm usually doing something with Sierra and the dogs, hanging with the kiddos, or lounging on the couch watching SpongeBob — still a kid at heart!

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