About

Jacob Eiden is a graduate of Commonwealth University - Bloomsburg with a Bachelor's in Arts - Mass Communications, with a focus in Emergent and Digital Media. He graduated with Honors - Cum Laude.

Jake served with BUnow and The Voice, two campus media organizations. In BUnow, he was the general manager and web manager. In the Voice, he was the Digital Editor and Social Media Coordinator. He also assisted the Public Relations Student Society of America (PRSSA) as their digital coordinator. Additionally, he was a Media and Journalism Department Ambassador, destined to recruit prospective students to campus and to explore media studies.

As a campus employee, Jake served as a Community/Resident Assistant, where he fostered a supportive living environment by addressing residents' concerns, organizing community events, and upholding campus policies to promote a positive and inclusive residential experience. He was promoted to a CORE Resident Assistant, where he maintained those duties plus developed the desk schedule for the staff, assisted the Graduate Hall Director in building and resident operations, but fostered a strong support group for fellow RAs across the university community.

Jake interned during the Summer of 2023 as a Marketing Web Assistant for Commonwealth University's Strategic Communications and Marketing (StratComm) division. He efficiently supported digital marketing initiatives, optimizing web content, analyzing site metrics, and aiding in digital media management to amplify online visibility and engagement.

Currently, Jake has returned to the StratComm team as a Web Content Specialist, where he is a content Lead on the University's Web Consolidation project, sunsetting 3 legacy websites into one official university website. He helps Curate and optimize digital content, implement SEO strategies, and collaborates with cross-functional teams to enhance content development and quality assurance. Jake will continue working with the StratComm team as a freelancer, until he lands a full-time position with the university or another company, or until the consolidation project ends in June.

Jake has also been nominated to serve on the BUnow Scholarship committee, helping evaluate student work and awarding scholarships to deserving club students.