A redesigned JacobEiden.com reflects a shift from traditional web content to modern marketing and operations strategy. With a darker aesthetic, clearer messaging, and deeper project storytelling, the new site is built to better represent real-world impact and evolving expertise.

A Fresh Look for JacobEiden.com

I’ve launched a major redesign of my portfolio site. If you’ve visited before, the difference is immediate. If not, you’re seeing the best version yet.

This update isn’t just visual—it reflects how my work and perspective have evolved.

A Shift in Visual Identity

The most noticeable change is the move from a light, blue-toned design to a darker, more modern interface.

The previous gradient-heavy look felt safe but generic. The new dark background with high-contrast text creates a more confident, contemporary feel—closer to a creative portfolio than a corporate template.

Clearer, More Purposeful Messaging

The homepage messaging now reflects what I actually do.

• Before: “Welcome to JacobEiden.com”

• Now: “Marketing & Operations Built for What’s Next”

The update removes ambiguity and replaces it with a direct value statement. Supporting copy was also refined to better capture my range across digital strategy, content, and operations.

A More Professional Presentation

The education section was redesigned with a focus on clarity and relevance.

Personal elements were reduced in favor of academic context and credentials, while visual updates—like a darker background and simplified layout—create a more polished presentation.

Projects That Tell a Story

The projects section is now more focused and intentional.

Instead of listing everything at once, key organizations are highlighted, each linking to a dedicated page. This structure allows for deeper storytelling and makes it easier for visitors to explore specific areas of experience.

Experience, Reframed

Each major role now has its own detailed page, shifting from task-based descriptions to outcome-driven storytelling.

Projects are broken into clear initiatives, with context, impact, and skills highlighted. The goal is simple: show not just what I did, but how it made a difference.

What Stayed the Same

Not everything changed. Key elements were intentionally preserved:

• Minimal, intuitive navigation

• Existing personal branding

• Mobile-friendly, accessible design

Why This Redesign Matters

Portfolio sites should evolve alongside the work they represent.

This update reflects a shift from early-career positioning to a more experienced, systems-focused approach—combining marketing, operations, and digital strategy. It’s designed to better communicate both capability and impact.

Why This Redesign Matters

Portfolio sites should evolve alongside the work they represent.

This update reflects a shift from early-career positioning to a more experienced, systems-focused approach—combining marketing, operations, and digital strategy. It’s designed to better communicate both capability and impact.

What’s Next

This redesign also sets the foundation for what’s ahead.

Planned updates include:

• A frequent blog focused on marketing, web strategy, and operations

• Expanded case studies with deeper insights and results

• A robust portfolio page to showcase my work visually.

Explore the new site at JacobEiden.com, and feel free to share feedback.